Reliance Big Entertainment to spend $1 Bn on films
Reliance Big Entertainment will be working with the best of Indian directors including Vidhu Vinod Chopra, Farhan Akthar, Shyam Benegal, Shaji Karun, Sudhir Mishra, Rituparno Ghosh, M.S. Sathyu, Madhur Bhandarkar, Buddhadev Dasgupta, Girish Kasravalli and Amol Palekar.
"Our biggest challenge is to get our content and distribution to work in harmony. We believe digital and home entertainment will be unique for our growth."
Reliance Big Entertainment has appointed senior ad man and well known lyricist Prasoon Johsi as its advisor to evaluate scripts and products.
"People love good cinema and hate bad cinema. Our whole idea is to create good cinema from Reliance," said Joshi. He will evaluate scripts received by Reliance from independent filmmakers.
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